Marketing Your Hive Products
Joe Komperda - The Average Joe Beekeeper
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Please join us as we host Joe Komperda “The Average Joe Beekeeper” this month as he discusses various aspects of Marketing your Hive Products as a means of supporting your beekeeping efforts and perhaps even making some money! He’ll talk about Honey, touching on both extraction and labelling your product, then discussing other hive products and activities you may not have considered.
Moving on from hive products, Average Joe will discuss Marketing, Branding, Product Appeal and other concepts to help “close” your sale. Endeavors like “Adopt A Hive”, Hive Hosting, & Bees for Sale will be covered before moving on to Hive Maintenance & Management as a business. Joe will round out the talk with some information on “keeping it legal” by pointing out some NC rules and regulations along with income considerations. This presentation is applicable to all beekeepers whether you’re a WannaBee, a NewBee or a seasoned professional and it may help you to Bee Happy and Buzz Along!
Joe Komperda, the “Average Joe Beekeeper”, is a Master Beekeeper who kept bees in Colorado with his wife Debbie for 10 seasons prior to keeping bees in North Carolina as of 4 seasons ago. He currently is the VP of the Iredell County Beekeepers, a Director of the Davie County Beekeepers, and Co-Moderator of the Bee Leaders of North Carolina.
His “Bee-Engaged” presentations are aimed at urban beekeepers and hobbyists but are applicable to all levels and types of beekeepers. Combining experience along with an appreciation for bee biology and behavior, he provides an easy-to-understand interpretation of the honey bee for his audiences.
In addition to providing Beekeeping Hints and Tips on the “Average Joe Beekeeper” Facebook Page and at HappyBusyBees.com, Joe speaks around the country at numerous Bee Colleges, Clubs, Educational Institutions and Community Groups. Several of his “Bee-Engaged” articles have been included in the NCSBA Bee Buzz Quarterly publication and Countryside online. Remember, “It’s Hard to Say Bees Without Smiling”!
