Forsyth County Beekeepers Association
FCBA November Meeting
Honey and Bee Business Marketing Success
by
Tara Lynne Groth
With allegedly more beekeepers in North Carolina than any other state, how do you set yourself apart? Learn strategic ways of telling your unique beekeeping story and showing your value. We'll discuss the basics of marketing vs. publicity, how to best connect with journalists and media, and where it makes sense for you to spend your time marketing. Whether you're introverted and prefer to spend your time inspecting hives, or you love striking up conversations with strangers about your bees, you'll find actionable ways of crafting the message about your bee business that work for you.
Let's do Thanksgiving together! FCBA will provide the Turkey & Ham. Please sign up below for sides & desserts.
Sign up for the Potluck here!
Tara Lynne Groth speaks about natural beekeeping, agricultural marketing, and permaculture design. Before keeping bees she was a public relations director and a marketing manager. As an agro-journalist, she has written for VEGETABLE GROWERS NEWS, GRIT, PRODUCE BUSINESS NEWS, and dozens of other publications. She's been keeping bees since 2017 and became a journeyman beekeeper in 2021.
